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CONCEPT
I want to create a world where high-quality clothes can be worn for a long time and cherished.
TARROW TOKYO was born from the desire to create a world where clothes can be worn for a long time and cherished.
In the 25 years that I've been making clothes, I've seen trends pass in the blink of an eye, items that don't sell are discarded, and manufacturers prioritize producing cheaply, resulting in mass production of shoddy goods that are consumed and then thrown away.
At TARROW TOKYO, we create clothes based on the following criteria: whether we ourselves would want to wear them every day, and whether the clothes are of such high quality that they can withstand long-term daily wear.
TARROW TOKYO's wish is to expand the options for "clothes that can be worn for a long time and cherished" through the basic, high-quality clothing that we propose that incorporates just the right amount of trends.
1. No storefront
A flashy store, training sales staff, and a large stock of products all require a lot of cost. TARROW TOKYO has succeeded in reducing product prices by eliminating these costs. We hold regular pop-up events so that customers can see the products in person and check their quality, which makes up for the disadvantage of not having a physical store.
2. Don’t run sales
A sale is a method of selling and clearing out excess inventory at a discount. At first glance, this method may seem like a good deal to customers. In reality, it is customary for manufacturers to set selling prices that include the loss from the discount.
In other words, the amount of the discount during a sale is actually passed on to the customer in the end.
At TARROW TOKYO, we make production plans to avoid excess inventory as much as possible in anticipation of sales, so that we do not have to sell off stock unnecessarily. This means that there are more cases of out-of-stock items and pre-orders, but we are able to provide high-quality products at affordable prices without forcing customers to bear extra costs.
3. Don't compete on price
We research the prices of other brands and do not participate in competitions to sell even 1 yen cheaper. If the goal is to lower the price, it will lead to using inferior materials and factories, sacrificing quality.
As clothing professionals, TARROW TOKYO continues to compete in the value market by providing truly valuable clothing without adding any unnecessary costs.
4. Don’t go for superficial branding
TARROW TOKYO does not engage in image-based branding that employs famous models or celebrities, which requires a great deal of money, nor does it spend large amounts of money on advertising and promotion.
In addition, in order to enhance our brand power, we use minimal, simple packaging materials, which tend to be extravagant. This is because the costs associated with these are ultimately borne by our customers. Based on the idea that "product power is branding," we are focusing on improving the power of our products.
5. Don’t follow trends too much
We introduce new products that follow the trends every month and every week, and do not develop products that overly stimulate customers' desire to purchase.
TARROW TOKYO sells products that customers can wear for a long time with peace of mind, focusing on high-quality basic items that incorporate just the right amount of trendiness. We aim to develop products that do not change the specifications of standard products as much as possible, so that customers who liked the products once will want to purchase them again a year or two later.
BRAND STORY
Once upon a time, there was a young man named Taro who made clothes for a living.
Once upon a time, there was a young man named Taro who worked in clothing manufacturing. He received orders from various apparel brands and worked with factories to make large quantities of clothes every day.
We struggled every day to achieve competitive prices and short delivery times, asking the factory staff to make unreasonable requests.