Mr. Hiroyuki Suzuki, product development producer

Please introduce yourself.

Suzuki: Suzuki My name is Hiroyuki and I was born here in Saitama.

First, I worked as a PA sound engineer for large concerts for 10 years.
After that, I worked for a venture mobile company for about 10 years, and then I worked at my own company for about 13 years developing apps, games, and characters.

I have now ended up in the cosmetics industry, where I am launching a men's cosmetics brand.

Please tell us about your own men's cosmetics brand.

Suzuki: The brand name is " BARBAROW ", and I came up with the name myself.

" Barbaro " means "wild man" in Italian, and by adding a "W" to that word, we are now launching a wild man's brand, a masculine, " rugged " brand.

The origin of the word BARBAROW is the Italian word " BARBARO " meaning "wild man".

With a rough name that is not appropriate for a cosmetics brand and a rugged blacked-out appearance, " BARBAROW THE SHAMPOO " aims to provide the ultimate in freshness. In addition to foaming and scalp care, the strong menthol creates a refreshing sensation, providing an unprecedented hair washing experience.

This is a unique shampoo that further enhances the effects of the cold shampoos that have become popular in hair salons in recent years.

BARBAROW
instagram @barbarow_japan

official EC https://barbarow.jp

There is a huge amount of competition in the cosmetics industry, so when I ask myself "how do we sell our products?", the feeling of creating something " one of a kind " that I had when I was creating characters and content in the past is still very much alive.

I'm a Harley I like motorbikes, so I'm currently working on starting a cosmetics brand with a masculine feel.

What kind of products would you like to develop in the future?

Suzuki: I 'm generally the type to go for a niche style, so I've always wanted to go all the way to create something that packs a punch, so it's a long journey.

At first, I said it would be a project to walk in the shade for three years. If I do it for three years, it will probably last five years. If I do it for five years, it will probably last ten years.
That's the way of thinking. If it becomes too popular at first, it will disappear quickly, so when developing a product, I always pay attention to carefully cultivating fans.

Tell us about your car.

Suzuki: The bike I'm riding now is a Harley called the Street Bob , and I've been tinkering with it a lot.

HARLEY-DAVIDSON / FXDB DYNA STREETBOB

Broadly speaking, there are several types of Harleys.

Previously, I was riding a customized “Touring model.”

The touring model that Suzuki used to ride

The "Dyna" series, which I'm currently driving, is a model that uses the same engine but is more geared towards driving.

The Dyna has the greatest engine vibration, so even when driving slowly you can feel a strong thumping sound, which is typical of a Harley model.

If you run fairly well, you can see the lines clearly, and if you're told to run normally, you can do so.

It really feels like you're "riding" it, and it's a lot of fun.

What made you start riding a Harley?

Suzuki: I've been riding motorcycles since I was in high school, so I started with small bikes, then medium-sized ones, and then large ones.

I had the feeling, "One day, I'll ride a Harley."

But it all started with the Great East Japan Earthquake.

I thought, "I might die someday," and instead of putting off the fun, I thought, "A Harley someday is a Harley now."

Tell us how it feels to ride the bike.

Suzuki: I started riding a Harley and ended up making more friends.

I think it's fun to have friends who have the same hobbies as you, and go on tours or camping together.

Finally, please tell us your honest thoughts about how TARROW clothes feel when you try them on.

Suzuki: When it gets cold, Harley riders or motorbike riders wear underwear with heating wire inside, both on top and bottom.

These TARROW jeans are cut a little thick, so I think it's great because it gives you that extra bit of room to wear heated pants underneath.

Also, it is thick, so I think it's great because it's safe to ride a Harley and doesn't flap around at all.

Anyway, it's easy. Really easy.

It's loose fitting and very comfortable to wear.