Collaboration with the plant community app "GreenSnap"! POPUP shop held in Omotesando

TARROW TOKYO (hereinafter referred to as Taro)” will open an experience-based POPUP shop with GreenSnap Co., Ltd. (Chuo-ku, Tokyo, CEO: Kiichi Nishida), which operates the plant community app “GreenSnap”. It will be held from April 23rd (Sat) to 24th (Sun) in Kita-Aoyama, Minato-ku, Tokyo. Customers who purchase the product will receive a pot cover and a plant limited to the POPUP shop created to commemorate the collaboration with “GreenSnap”.

"TARROW TOKYO" was born from the desire to break away from the situation where the focus is on "making clothes to sell", which emphasizes price over quality, and to create a world where each person can wear the clothes they need for a long time. It's a brand.

Greensnap is developing pot covers using a new recycled material made from paper. This pot cover was born from the growing need for foliage plants in recent years and the desire to have a sustainable product using recycled materials. This time, Green Snap and Taro, who are doing sustainable manufacturing, have collaborated to create a limited bowl cover with a logo.

• "TARROW TOKYO" and "GreenSnap" collaboration products and pot cover overview

Recycled materials used in denim name tags and tote bags are used. The bowl cover with the Taro logo on the surface has a leather-like texture and is water resistant and durable. Since it is a cover that can be used for foliage plants, you can use the pot as it is. Presents to the first 30 people who purchase 10,000 yen or more on the day of the POPUP shop and follow "TARROW TOKYO" on Instagram! We will also present one of Pachira, Monstera, and Sansevieria.

• POPUP shop overview

Based on his experience of working with various apparel brands, Taro sells not only clothes that he wants to sell as a producer, but also special items that he wants to buy as a professional who knows the behind the scenes of production on the EC site. . We will hold a POP UP shop because we want you to directly experience Taro's clothes made with carefully selected materials, sewing and designs.

Realized with POPUP ① Feel the commitment to high quality You can directly touch products that are normally only sold online , and experience high-quality materials that are particular about being made in Japan and professional sewing. Try-on is also possible. ② Limited benefits for purchasers at POPUP shops! Present a 500 yen coupon A 500 yen coupon that can be used on the EC site will be given to the first 100 people so that they can easily try Taro's items. Distribute. ③ Guided by clothing professionals The person in charge of Taro will stand at the store and guide Taro's products from the perspective of a professional who knows the behind the scenes of production such as materials and sewing.

• Product overview of TARROW TOKYO

We will sell 20 types of items, including the popular T-shirts, which account for half of the sales of "TARROW TOKYO", and the popular denim with a vintage feel. In addition, the cost structure is disclosed for each product. Clothing professionals share why consumers want to buy clothes in an easy-to-understand manner.

[T-shirt]

TARROW's standard cotton sheeting series that uses organic cotton, is gentle on the environment and skin, and can be worn all year round.

TARROW STANDARD TEE

Price: 3,990 yen

Color: WHITE, BLACK, TOP GRAY, GRAY BEIGE

Available sizes: XS, S, M, L, XL

<Made in Wakayama>

List of products for sale [ T- shirt] (5 types ) TARROW STANDARD TEE / TARROW WIDE TEE / TARROW POCKET WIDE TEE / TARROW LONG SLEEVE WIDE TEE / S/C KNIT CREW TEE [Sweat] (3 types ) TARROW WIDE ZIP HOODY / TARROW WIDE HOODY / TARROW WIDE CREW NECK P/O [Pants] (3 types ) TWILL WIDE TAPERED PANTS / R/DENIM WIDE TAPERED PANTS / DENIM WIDE TAPERED PANTS [Outer] (6 types ) SHEEP LEATHER JACKET / TWILL 3B JACKET / DENIM JACKET / TWILL JACKET / S/C KNIT CARDIGAN / SHIRT COVERALL [Shirt] (3 types ) TARROW WIDE REGULAR SHIRT / TARROW WIDE B/D SHIRT / WIDE TARROW STRIPE SHIRT *Please check the product details on the day

• GreenSnap product overview

At the POPUP shop, we will also sell 5 types of popular table plants at “GreenSnap”. Table Plants is GreenSnap's original houseplant series that uses sponges instead of soil and clear cups instead of pots. Since it does not use soil, it does not stain the surroundings even if it falls over, and there is little to worry about odors and pests, making it perfect for table tops.

Table Plants Banyan ¥1,980-(tax included)

Easy to grow and recommended for beginners. In Okinawa, the banyan tree is treated sacredly as "a tree where spirits dwell".

Table Plants Pachira ¥1,980- (tax included)

Pachira is also known as the "wealth tree" and is considered to be a very good plant for increasing financial luck in Feng Shui.

*We also sell Sansevieria, Scheffrea, and table palm.

POPUP shop details ・Date and time: April 23 ( Sat ) - 24 ( Sun ) 11:30 - 18:00 *Cancelled in case of rain ・Location: 3-10-14 Kita-Aoyama, Minato-ku, Tokyo Kita-Aoyama Building parking lot ・ Products for sale: 20 types (TARROW TOKYO) 5 types (GreenSnap) ・Purchase method: Cash / Visa / Mastercard ( R ) / UnionPay / JCB / American Express / Diners Club / Discover / QUICPay / au PAY / d payment / J-Coin Pay / COIN+